Data protection

Last update: September 2025

1. Introduction

With the following information, we would like to give you, as the "data subject", an overview of how we process your personal data and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to use special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

 

The processing of personal data, such as your name, address or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to "Bopla Gehäuse Systeme GmbH". With this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use and process.

 

As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.

 

You too can take simple and easy-to-implement measures to protect yourself against unauthorised access to your data by third parties. We would therefore like to take this opportunity to provide you with some tips on how to handle your data securely: 

l Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.

l Only you should have access to the passwords.

l Ensure that you only ever use your passwords for one account (login, user or customer account).

l Do not use the same password for different websites, applications or online services.

l Especially when using publicly accessible IT systems or those shared with other people, you should always log out after each session on a website, application or online service.

 

Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, your own name or the names of relatives, but should include upper and lower case letters, numbers and special characters.

 

2. Responsible

The controller within the meaning of the GDPR is:

 

Bopla Gehäuse Systeme GmbH

Borsigstr. 17-25, 32257 Bünde, Germany

 

Telephone: 05223 / 969 - 0

 

Fax: 05223 / 969 - 100

 

Email: info@bopla.de

 

Representatives of the controller: Mathias Wolpiansky

 

3. Data protection officer

You can contact the data protection officer as follows:

 

Thomas Otten

 

Telephone: 05221 87292-08

 

Fax: 05221 87292-49

 

Email: datenschutz-bopla@audatis.de

 

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

 

4. Definitions

The privacy policy is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

 

We use the following terms in this privacy policy, among others:

 

1. Personal data

Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

2. Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

3. Processing

Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution or any other form of provision, alignment or combination, restriction, erasure or destruction.

4. Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

5. Profiling

Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

6. Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

7. Processor

A processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

8. Recipient

A recipient is a natural or legal person, public authority, agency or another body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

9. Third party

A third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process personal data.

10. Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

 

5. Legal basis for processing

Art. 6 (1) (a) GDPR (in conjunction with Section 25 (1) TDDDG (formerly TTDSG)) serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.

 

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 para. 1 lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services.

 

If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 para. 1 lit. c) GDPR.

 

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6(1)(d) GDPR.

 

Finally, processing operations could be based on Art. 6 (1) (f) GDPR. This legal basis applies to processing operations that are not covered by any of the above legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, sentence 2 of the GDPR).

 

Our offer is generally aimed at adults. Persons under the age of 16 may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect it and do not pass it on to third parties.

 

6. Transfer of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

 

We only pass on your personal data to third parties if:

 

1. you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR,

2. the transfer is permissible under Art. 6 (1) (f) GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,

3. there is a legal obligation to disclose the data in accordance with Art. 6 (1) (c) GDPR, and

4. this is legally permissible and necessary for the performance of contractual relationships with you in accordance with Art. 6 (1) (b) GDPR.

 

In order to protect your data and, if necessary, enable us to transfer data to third countries (outside the EU/EEA), we have concluded agreements on order processing based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49(1)(a) GDPR may serve as the legal basis for the transfer to third countries. This does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

 

7. Technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that the address line of the browser contains "https://" instead of "http://" and by the lock symbol in your browser line.

 

We use this technology to protect the data you transmit.

 

7.2 Data collection when visiting the website

When you use our website for informational purposes only, if you do not register or otherwise provide us with information or give your consent to processing that requires consent, we only collect data that is technically necessary to provide the service. This is usually data that your browser transmits to our server ("in so-called server log files"). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server's log files. The following may be collected:

 

1. browser types and versions used,

2. the operating system used by the accessing system,

3. the website from which an accessing system reaches our website (so-called referrer),

4. the subpages accessed on our website via an accessing system,

5. the date and time of access to the website,

6. an abbreviated Internet Protocol address (anonymised IP address) and

7. the Internet service provider of the accessing system.

 

We do not draw any conclusions about your person when using this general data and information. Rather, this information is required in order to

 

1. deliver the content of our website correctly,

2. optimise the content of our website and the advertising for it,

3. ensure the long-term functionality of our IT systems and the technology of our website, and

4. provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

 

We therefore evaluate this collected data and information statistically on the one hand and with the aim of increasing data protection and data security in our company on the other, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

 

The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the purposes listed above for data collection.

 

7.3 Encrypted payment transactions

If, after concluding a contract that involves a charge, you are obliged to provide us with your payment details (e.g. your account number when issuing a direct debit authorisation), this data is required for payment processing.

 

Payment transactions using common payment methods (Visa/MasterCard or direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

 

We use this technology to protect the data you transmit.

 

7.4 Hosting by Mittwald

We host our website with Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp (hereinafter referred to as Mittwald).

 

When you visit our website, your personal data (e.g. IP addresses in log files) is processed on Mittwald's servers.

 

The use of Mittwald is based on Art. 6 (1) lit. f) GDPR. We have a legitimate interest in the most reliable presentation, provision and security of our website.

 

We have concluded a contract for order processing (AVV) with Mittwald in accordance with Art. 28 GDPR. This is a contract required by data protection law, which ensures that Mittwald processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

 

Further information on Mittwald's data protection provisions can be found at: www.mittwald.de/datenschutz

 

8. Cookies

8.1 General information about cookies

Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

 

The cookie stores information that is related to the specific device used. However, this does not mean that we immediately obtain knowledge of your identity.

 

The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after you leave our website.

 

In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognise that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

 

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

 

8.2 Legal basis for the use of cookies

The data processed by the cookies, which is necessary for the proper functioning of the website, is therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR.

 

For all other cookies, you have given your consent in accordance with Art. 6 para. 1 lit. a) GDPR via our opt-in cookie banner.

 

9. Content of our website

9.1 Registration as a user

You have the option of registering on our website by providing personal data.

 

The personal data transmitted to us in this process is determined by the respective input mask used for registration. The personal data you enter is collected and stored exclusively for internal use and for our own purposes. We may arrange for the data to be passed on to one or more processors, for example a parcel service provider, who will also use the personal data exclusively for internal use attributable to us.

 

When you register on our website, the IP address assigned by your Internet service provider (ISP), the date and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable the investigation of criminal offences. In this respect, the storage of this data is necessary for our protection. This data will not be passed on to third parties. This does not apply if we are legally obliged to pass on the data or if the disclosure serves the purpose of criminal prosecution.

 

Your registration, with voluntary provision of personal data, also enables us to offer you content or services that, due to their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from our database.

 

Upon request, we will provide you with information at any time about which personal data is stored about you. Furthermore, we will correct or delete personal data at your request, provided that this does not conflict with any legal retention obligations. A data protection officer named in this privacy policy and all other employees are available to the data subject as contact persons in this regard.

 

Your data is processed in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f) GDPR.

 

9.2 Data processing when opening a customer account and for contract processing

In accordance with Art. 6 (1) (b) GDPR, personal data is collected and processed when you provide it to us for the purpose of executing a contract or opening a customer account. The data that is collected can be seen in the respective input forms. Your customer account can be deleted at any time by sending a message to the above address of the controller. We store and use the data you provide for contract processing. After complete execution of the contract or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data in accordance with the law, about which we will inform you accordingly below.

 

9.3 Data processing for order processing

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data in this case is Art. 6 (1) lit. b) GDPR.

 

9.4 Concluding contracts with online shops, retailers and goods dispatch

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the payment processing. No further transfer of data takes place, or only if you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

 

The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

 

9.5 Contacting us / contact form

Personal data is collected when you contact us (e.g. via contact form or email). The data collected when using a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of responding to your enquiry or for establishing contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. Your data will be deleted after your enquiry has been processed, which is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and there are no legal retention obligations that prevent deletion.

 

9.6 Application management / job exchange

We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents to us electronically, for example by e-mail or via a web form on the website. If we conclude an employment or service contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents will be automatically deleted six months after notification of the rejection decision, provided that no other legitimate interests on our part prevent deletion. Another legitimate interest in this sense is, for example, the obligation to provide evidence in proceedings under the General Equal Treatment Act (AGG).

 

The legal basis for the processing of your data is Art. 6 (1) lit. b), 88 GDPR in conjunction with § 26 (1) BDSG.

 

10. Newsletter dispatch

10.1 Rapidmail

For analysis purposes, emails sent using Rapidmail, a service provided by rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany, contain a so-called "tracking pixel" that connects to Rapidmail's servers when the email is opened. This allows us to determine whether a newsletter message has been opened.

 

Furthermore, with the help of Rapidmail, we can determine whether and, if so, which links in the newsletter message have been clicked on. All links in the email are so-called tracking links, which can be used to count your clicks.

 

For more information on Rapidmail's analysis functions, please refer to the following link: de.rapidmail.wiki/kategorien/statistiken/.

 

Data processing is based on your consent (Art. 6 para. 1 lit. a) GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

 

You can revoke your consent at any time. You can also prevent processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by adjusting your web browser settings accordingly. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. noscript.net or www.ghostery.com). Please note that these measures may mean that not all functions of our website are available.

 

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and the Rapidmail servers after you unsubscribe. Data stored by us for other purposes (e.g. email addresses for the member area) remains unaffected by this.

 

You can view Rapidmail's privacy policy at: www.rapidmail.de/datensicherheit.

 

11. Our activities on social networks

We have our own pages on social networks so that we can communicate with you there and inform you about our services. When you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.

 

We are not the original provider of these pages, but merely use them within the scope of the options offered to us by the respective providers.

As a precaution, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore involve data protection risks for you, as it may be more difficult to safeguard your rights, e.g. to information, deletion, objection, etc., and processing on social networks is often carried out directly for advertising purposes or to analyse user behaviour by the providers, without us being able to influence this. If usage profiles are created by the provider, cookies are often used or your usage behaviour is assigned to your own member profile on social networks.

 

The processing of personal data described above is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a modern way and to inform you about our services. If you have to give your consent to data processing as a user to the respective providers, the legal basis refers to Art. 6 (1) (a) GDPR in conjunction with Art. 7 GDPR.

 

As we do not have access to the providers' databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in social networks is listed below for each of the social network providers we use:

 

11.1 LinkedIn

(Joint) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

 

Privacy policy:

www.linkedin.com/legal/privacy-policy

 

12. Social media plugins

12.1 LinkedIn plugin

We have integrated components from LinkedIn Corporation into this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts.

 

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

 

Each time you visit our website that is equipped with a LinkedIn component (LinkedIn plugin), this component causes the browser you are using to download a corresponding representation of the LinkedIn component. Further information about LinkedIn plugins can be found at developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about which specific subpage of our website you have visited.

 

If you are logged into LinkedIn at the same time, LinkedIn recognises which specific subpage of our website you are visiting each time you visit our website and for the entire duration of your visit to our website. This information is collected by the LinkedIn component and assigned to your LinkedIn account by LinkedIn. If you click on a LinkedIn button integrated into our website, LinkedIn will assign this information to your personal LinkedIn user account and store this personal data.

 

LinkedIn always receives information via the LinkedIn component that you have visited our website if you are logged into LinkedIn at the same time as you visit our website; this happens regardless of whether you have clicked on the LinkedIn component or not. If you do not want this information to be transferred to LinkedIn, you can prevent the transfer by logging out of your LinkedIn account before visiting our website.

 

As part of the processing via LinkedIn, data may be transferred to the USA and Singapore. This US company is certified under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures. In addition, the security of the transfer is regularly ensured by means of standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that complies with the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent will be obtained in accordance with Art. 49(1)(a) GDPR.

 

Personal data will only be processed using social media buttons with your express consent in accordance with Art. 6(1)(a) GDPR.

 

LinkedIn offers the option to unsubscribe from email messages, SMS messages and targeted ads, as well as to manage ad settings, at www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. Such cookies can be rejected at www.linkedin.com/legal/cookie-policy. LinkedIn's applicable privacy policy is available at www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at www.linkedin.com/legal/cookie-policy.

 

13. Web analysis

13.1 eTracker

Our website uses the etracker analysis service. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. The data can be used to create usage profiles under a pseudonym. Cookies may be used for this purpose. The data collected using etracker technologies will not be used to personally identify visitors to our website without your express consent and will not be merged with personal data about the bearer of the pseudonym.

 

etracker cookies remain on your device until you delete them.

 

These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6 para. 1 lit. a) GDPR.

 

You can object to the collection and storage of data at any time with future effect.

 

 You can view eTracker's privacy policy at: www.etracker.com/de/datenschutz.html.

 

We have concluded a contract with etracker for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using etracker.

 

13.2 Meta Pixel (formerly Facebook Pixel)

This website uses the "Facebook Pixel" from Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Meta"). If you give your express consent, this allows the behaviour of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimise future advertising measures.

 

When visiting the website, the following data, among other things, may be processed by the Meta Pixel:

 

l IP address,

l Device information,

l Browser history

l Interactions on our website (e.g. page views, clicks, conversions).

The data is stored and processed by Meta so that it can be linked to the respective user profile and Meta can use the data for its own advertising purposes in accordance with the Meta (Facebook) Data Use Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.

 

The collected data is stored by Meta for a period of 180 days and then removed if the website is not visited again by the user.

 

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

 

This US company is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is hereby available, so that personal data may be transferred without further guarantees or additional measures.

 

13.3 Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), on our websites.

 

In this context, pseudonymised usage profiles are created and cookies (see "Cookies") are used. The information generated by the cookie about your use of this website may include:

 

l a short-term recording of the IP address without permanent storage

l Location data

l Browser type/version

l Operating system used

l Referrer URL (previously visited page)

l Time of server request

The pseudonymised data may be transferred by Google to a server in the USA and stored there.

 

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the design of this website in line with requirements. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the controller.

 

These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6 (1) (a) GDPR.

 

The default data storage period set by Google is 14 months. Otherwise, personal data is stored for as long as it is necessary to fulfil the purpose of processing. The data is deleted as soon as it is no longer required to achieve the purpose.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

 

Further information on data protection when using GA4 can be found at: support.google.com/analytics/answer/12017362.

 

13.4 LinkedIn Analytics

On this website, we use the retargeting tool and conversion tracking provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (LinkedIn).

 

For this purpose, the LinkedIn Insight Tag is integrated into our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. The service also serves to display interest-specific and relevant offers and recommendations to you after you have informed yourself about certain services, information and offers on the website. The relevant information is stored in a cookie.

 

The following data is generally collected and processed:

 

l IP address

l Device information

l Browser information

l Referrer URL and

l Timestamp

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR. Your data will be stored until you withdraw your consent.

 

As part of processing via LinkedIn, data may be transferred to the USA and Singapore. This US company is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is hereby available, so that personal data may be transferred without further guarantees or additional measures. In addition, the security of the transfer is regularly ensured by means of so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that complies with the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent will be obtained in accordance with Art. 49(1)(a) GDPR.

 

For more information on LinkedIn's privacy policy, please visit: de.linkedin.com/legal/privacy-policy.

 

14. Advertising

14.1 Google Ads (AdWords) remarketing/retargeting

We have integrated Google Ads into this website. The operator of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

 

This allows us to advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited.

 

Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data is temporarily linked to Google Analytics data by Google in order to form target groups.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

 

You can view Google Ads' privacy policy and further information at: www.google.com/policies/technologies/ads/

 

14.2 Google Ads with conversion tracking

We have integrated Google Ads into this website. The operating company for Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place ads in Google search engine results and on the Google advertising network. Google Ads allows advertisers to specify certain keywords in advance, which are then used to display an ad in Google's search engine results only when the user enters a keyword-relevant search result in the search engine. In the Google advertising network, the advertisements are distributed to relevant websites using an automatic algorithm and taking into account the predefined keywords.

 

The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertising on our website.

 

If you access our website via a Google ad, Google will place a so-called conversion cookie on your IT system. A conversion cookie expires after thirty days and is not used to identify you. The conversion cookie is used to track whether certain subpages, such as the shopping basket of an online shop system, have been accessed on our website, provided that the cookie has not yet expired. The conversion cookie allows both us and Google to track whether a user who has accessed our website via an AdWords ad has generated a sale, i.e. completed or cancelled a purchase.

 

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via Ads, i.e. to determine the success or failure of the respective Ads and to optimise our Ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

 

The conversion cookie stores personal information, such as the websites you have visited. Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

 

You can view the data protection provisions and further information from Google AdSense at: www.google.de/intl/de/policies/privacy/.

 

14.3 LinkedIn Ads

We have integrated LinkedIn Ads into this website. The operator of the service is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

 

We use this to advertise our company on the LinkedIn social network. For this purpose, LinkedIn places a cookie in the browser of your device, which automatically enables interest-based advertising based on the pages you have visited.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR. Your data will be deleted as soon as it is no longer required for the purpose or you revoke your consent.

 

As part of the processing via LinkedIn, data may be transferred to the USA and Singapore. This US company is certified under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures. In addition, the security of the transfer is regularly ensured by means of so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that complies with the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent will be obtained in accordance with Art. 49(1)(a) GDPR.

 

For more information on LinkedIn's privacy policy, please visit: de.linkedin.com/legal/privacy-policy.

 

15. Partner and affiliate programmes

15.1 DoubleClick

This website contains components from DoubleClick by Google. DoubleClick is a brand of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

 

DoubleClick by Google transfers data to the DoubleClick server with every impression, click or other activity. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is to optimise and display advertising. Among other things, the cookie is used to place and display user-relevant advertisements and to create or improve reports on advertising campaigns. The cookie also serves to prevent the same advertisement from being displayed multiple times.

 

DoubleClick uses a cookie ID that is necessary for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to track which advertisements have already been displayed in a browser in order to prevent duplicate displays. Furthermore, the cookie ID enables DoubleClick to track conversions.

 

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

 

Each time you visit one of the individual pages of this website, which is operated by us and on which a DoubleClick component has been integrated, the internet browser on your IT system is prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and commission billing. As part of this technical process, Google obtains data that it also uses to calculate commission payments. Among other things, Google can track that you have clicked on certain links on our website.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

 

You can view the privacy policy of DoubleClick by Google at: www.google.com/intl/de/policies/.

 

16. Plugins and other services

16.1 Google Maps

We use Google Maps (API) on our website. Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. By using this service, you can, for example, view our location and make it easier to find us.

 

When you visit subpages that include Google Maps, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there, provided that you have given your consent within the meaning of Art. 6 (1) (a) GDPR. In addition, Google Maps loads Google Web Fonts, Google Photos and Google Stats. These services are also provided by Google Ireland Limited. When you visit a page that incorporates Google Maps, your browser loads the web fonts and photos required to display Google Maps into your browser cache. For this purpose, the browser you are using also establishes a connection to Google's servers. This allows Google to know that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account that you are logged in to or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not want this association with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

 

If you do not agree to the future transfer of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps and thus also the map display on this website cannot then be used.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

 

You can view Google's terms of use at www.google.de/intl/de/policies/terms/regional.html. The additional terms of use for Google Maps can be found at www.google.com/intl/de_US/help/terms_maps.html.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision has been made in accordance with Art. 45 GDPR, so that personal data may be transferred without further guarantees or additional measures.

 

You can view the Google Maps privacy policy at: ("Google Privacy Policy"): www.google.de/intl/de/policies/privacy/.

 

16.2 Google Photos

We use the Google Photos service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images embedded on our homepage.

 

Embedding is the integration of specific third-party content (text, video or image data) provided by another website (Google Photos) and then displayed on our own website (our web presence). A so-called embed code is used for embedding. If we have integrated an embed code, the external content from Google Photos is displayed immediately by default as soon as one of our web pages is visited.

 

The technical implementation of the embed code, which enables the display of images from Google Photos, transmits your IP address to Google Photos. Google Photos also records our website, the type of browser used, the browser language, the time and duration of access. In addition, Google Photos may collect information about which of our subpages you visited and which links you clicked on, as well as other interactions you performed while visiting our site. This data may be stored and evaluated by Google Photos.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6(1)(a) of the GDPR.

 

This US company is certified under the EU-US Data Privacy Framework. This means that an adequacy decision has been made in accordance with Art. 45 GDPR, so that personal data may be transferred without further guarantees or additional measures.

 

You can view Google's privacy policy at: www.google.com/policies/privacy/.

 

16.3 Google reCAPTCHA

We use the reCAPTCHA function on this website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an entry is made by a natural person or is abusive due to machine and automated processing. The service also includes sending the IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google.

 

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

 

Further information on Google reCAPTCHA and Google's privacy policy can be found at: www.google.com/intl/de/policies/privacy/.

 

16.4 Google Tag Manager

We use the Google Tag Manager service on this website. Google Tag Manager is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

 

This tool allows "website tags" (i.e. keywords that are embedded in HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which content on our website is of particular interest to you.

 

The tool also triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If you have deactivated tracking at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

 

Further information on Google Tag Manager and Google's privacy policy can be found at: www.google.com/intl/de/policies/privacy/.

 

16.5 Google WebFonts

Our website uses so-called web fonts for the uniform display of fonts. Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

 

These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6 para. 1 lit. a) GDPR.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

 

Further information on Google WebFonts and Google's privacy policy can be found at: developers.google.com/fonts/faq ; www.google.com/policies/privacy/.

 

16.6 Virtual tour with Matterport

We have created a virtual tour using the Matterport tool and integrated it into our website using iFrame. Matterport is operated by Matterport, Inc., 352 E. Java Dr., Sunnyvale, CA 94089, USA.

 

When you visit our website, a connection to Matterport's servers is established. Matterport is informed of which page you have visited and the IP address of your device. If you also have a Matterport account and are logged in at the time of accessing our website, Matterport will assign your surfing behaviour to your personal profile.

 

If you have consented to the use of Matterport, the legal basis for the processing of personal data is Art. 6 (1) (a) GDPR. In addition, we have a legitimate interest in using Matterport to optimise our online offering. The corresponding legal basis for this is Art. 6 (1) (f) GDPR.

 

Further information on data processing by Matterport can be found at: matterport.com/privacy-policy.

 

16.7 YouTube (videos)

We have integrated components from YouTube into this website. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

 

YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programmes, as well as music videos, trailers or videos created by users themselves, can be accessed via the internet portal. Each time one of the individual pages of this website, which is operated by us and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. The services Google WebFonts, Google Video and Google Photo can also be downloaded from YouTube. Further information about YouTube can be found at www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed about which specific subpage of our website you are visiting.

 

If you are logged into YouTube at the same time, YouTube recognises which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.

 

YouTube and Google receive information via the YouTube component that you have visited our website whenever you are logged into YouTube at the same time as visiting our website; this occurs regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent this by logging out of your YouTube account before visiting our website.

 

These processing operations are carried out exclusively with your express consent in accordance with Art. 6(1)(a) GDPR.

 

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

 

You can view YouTube's privacy policy at www.google.de/intl/de/policies/privacy/.

 

16.8 YouTube videos in extended data protection mode (YouTube NoCookies)

Some subpages of our website contain links or references to YouTube. In general, we are not responsible for the content of websites to which links are provided. However, if you follow a link to YouTube, we would like to point out that YouTube stores its users' data (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes.

 

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

 

We also embed videos stored on YouTube directly on some subpages of our website. When this is done, content from the YouTube website is displayed in parts of a browser window. When you visit a (sub)page of our website that contains embedded YouTube videos, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser.

 

YouTube content is only embedded in "extended data protection mode". This is provided by YouTube itself and ensures that YouTube does not initially store any cookies on your device. However, when you visit the relevant pages, your IP address and, if applicable, other data will be transmitted, thereby revealing which of our web pages you have visited. However, this information cannot be attributed to you unless you have logged in to YouTube or another Google service before visiting the page or are permanently logged in. As soon as you start playing an embedded video by clicking on it, YouTube only stores cookies on your device that do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by appropriate browser settings and extensions.

 

Requesting the video also constitutes your consent to the placement of the corresponding cookie (Art. 6(1)(a) GDPR).

 

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision in accordance with Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

 

You can view YouTube's privacy policy at: www.google.de/intl/de/policies/privacy/.

 

16.9 Integration of 3D models via Google 3D Viewer

We integrate 3D models (GLB files) into our product pages using the Google 3D Viewer service. When you visit a corresponding page, your browser loads the necessary components directly from Google's servers (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; or Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Technically necessary data (e.g. your IP address, the page accessed, date and time of the request, browser and device settings) is transmitted to Google so that the content can be delivered correctly. No storage or evaluation by cookies takes place.

We use the Google 3D Viewer exclusively for the visual presentation of our products. Processing may also include the transfer of personal data to the USA. In such cases, Google relies on the EU standard contractual clauses.

Integration only takes place with your express consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time with future effect via our consent management tool.

Further information on data processing by Google can be found in Google's privacy policy: policies.google.com/privacy.

 

 

17. Your rights as a data subject

17.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

 

17.2 Right to information Art. 15 GDPR

You have the right to obtain from us, free of charge, information about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

 

17.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

 

17.4 Erasure Art. 17 GDPR

You have the right to request that we erase personal data concerning you without undue delay, provided that one of the legally prescribed reasons applies and that the processing or storage is not necessary.

 

17.5 Restriction of processing Art. 18 GDPR

You have the right to request that we restrict processing if one of the legal requirements is met.

 

17.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

 

Furthermore, when exercising your right to data portability pursuant to Art. 20(1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

 

 

17.7 Objection Art. 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) (data processing in the public interest) or (f) (data processing based on a balancing of interests) of the GDPR.

 

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

 

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims.

 

In individual cases, we process personal data for the purpose of direct marketing. You may object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If you object to us processing your data for direct marketing purposes, we will no longer process your personal data for these purposes.

 

In addition, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you that we carry out for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

 

You are free to exercise your right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

 

 

17.8 Revocation of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with future effect.

 

17.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

 

18. Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period necessary to achieve the purpose of storage or as provided for by the legal provisions to which our company is subject.

 

If the purpose of storage no longer applies or a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

19. Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of a contract.

 

20. Up-to-dateness and changes to the privacy policy

This privacy policy is currently valid and was last updated in September 2025.

 

Due to the further development of our website and offers or due to changes in legal or official requirements, it may be necessary to amend this privacy policy. You can access and print out the current privacy policy at any time on the website at "https://www.bopla.de/unternehmen/ueber-uns/datenschutz".

 

This privacy policy was created with the support of the data protection software: audatis MANAGER.